I wasn’t in the car market in 1958 when Ford advertised Edsel, its soon-to-be sales disaster, with the slogan: “It acts the way it looks, but it doesn’t cost that much.”
An ad which, I’m sure, had many potential car buyers saying, “What?”
Contrast that with the classic slogan of one of the smaller beer companies: “Schaefer is the one beer to have when you…