Beware of Fake Action

It can fool the magician as well as the audience.

If you’ve been in the workplace for a while, you’ve probably noticed “fake action.”

Fake action is an action taken for one reason only: to show that something has been done. It need not be effective; often it isn’t. Effectiveness is not its goal. It is a shield, not a spear. In short, it is an alibi. An excuse, not a solution.